Oracle Red Bull Racing is taking its connection with fans around the world to the next level with the announcement that the Team has entered a multi-year partnership with innovative software company Mysten Labs to build on Sui, which will become the Team’s Official Blockchain partner.
Launched in May, Sui is a first-of-its-kind Layer 1 blockchain and smart contract platform that facilitates on-chain experiences that keep users fully engaged and creates dynamic, composable, and innovative on-chain assets. Oracle Red Bull Racing conducted an extensive market analysis to find a blockchain that empowers race fans to engage in novel new ways. Sui will enable fans to connect with Oracle Red Bull Racing through an expanding range of immersive digital experiences that are accessible to a global audience.
Oracle Red Bull Racing Team Principal and CEO Christian Horner said: “Oracle Red Bull Racing was an early adopter of Blockchain technology in Formula 1, recognising its potential to connect fans all over the world with the team in a truly unique and forward-thinking way. Partnering with Sui will elevate that experience, making access easier, more secure and engaging.”
Evan Cheng, Co-Founder and Chief Executive Officer of Mysten Labs said: “The potential of blockchain technology to fundamentally change the way humans transact, interact and communicate is enormous. We are extremely pleased to match Sui’s best-in-class performance with Oracle Red Bull Racing. With this partnership, we can demonstrate the true power of blockchain technology, to build communities around novel and ground-breaking connected experiences.”
Source - Red Bull Racing
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